Photos of Gordon celebrating with his bike, and eating a human food bar
We'd like to congratulate Gordon Miller on his official World Record. The greatest distance covered by an e-bicycle in 7 days is now 1,662km!

Gordon's mission was to harness the universal appeal of cycling to raise awareness, educate and forge partnerships to end modern slavery, and to provide remedy to survivors. We were glad to give him enough Human Food bars to fuel his entire challenge. 

"It was a memorable, challenging, enjoyable and hugely impactful mission to shine a light on modern slavery and fundraise for Ride For Freedom. Human Food was an integral part of my daily nutrition that powered me along on my ultimately successful ride to unofficially set a new cycling Guinness World Record."

Well done to Gordon. We're proud to play a small part in the attempt to end modern slavery. 

Photo Credit James Aubry:
December 07, 2021
Tags: Case Study